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Shiseido Pays Lip Service To Recession Fears

Will roll out new lipstick line in February

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By: TOM BRANNA

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Perfect Rouge, a new line of lipcolor from Shiseido, will debut in February. The formulations include Shiseido’s patented Super Hydro-Wrap Vitalizing DE, which contains an oil that blends well with water and to seal moisture into the lips, according to the company. The collection includes 20 lipstick shades, each priced $25, and seven lip pencils, each $20. The products also contain something called Dual-Optimizing Powder, which is said to detect available light levels and adjust c...

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